THINKING THE
POSTDIGITAL HYBRID:
Publishing Archive
PostDigital describes the messy state of media, arts and design after digital information technology, merging the application of network cultural experimentation into analog technologies, allowing alternative media cultural perspectives to emerge. As a form of practical exploration and research, artists and designers choose media through analog material properties or digital processing.

"Terms like ≪post-internet≫ and ≪postdigital≫ are associated with an artistic engagement with technology that is not necessarily preoccupied with the digital as such, but with life after and in the digital, working across old and new, digital and analog." [1] "The post-digital becomes a field for material but also imaginary, alternative practices that affect the sense of the contemporary." [1]

This project explores postdigital aesthetics as reflected in contemporary publishing practices that take on a hybrid character. It addresses how "contemporary experiments are moving things a bit further, exploiting the combination of hardware and software to produce printed content that also embeds results from networked processes and thus getting closer to a true 'form'. This 'form' should define at the technical and aesthetic levels the hybrid as a new type of publication, seamlessly integrating the two worlds (print and digital) up to the point that despite its appearance and interface, they would be inextricably tied together through the content." [8]


Thinking the PostDigital Hybrid: Publishing Archive consists of a print publication and this website:
The print publication approaches today's post-digital publishing archives and practices − that move across and beyond the analog and the digital, the print and the web. It starts by contextualizing the term PostDigital and how it blurs the boundaries between what is digital and what is analog. It addresses an understanding of the internet as a distribution platform and, more specifically, explores PostDigital Publishing as a web-to-print (Paul Soulellis). Finally, it focuses on Hybrid Publications as ≪printed products that incorporate content obtained through specific software strategies, products which seamlessly integrate the medium specific characteristics with digital processes (Alessandro Ludovico)≫. The project also addresses how Archives can have an important role in the preservation and visibility of hybrid publishing, through the development of this website which gathers projects that explore web to print, print to web publishing.


❐ The Print Publication